Your website is still your most important digital presence, according to a fantastic Wikibrands post.  This certainly applies not only to consumer brands but also to nonprofit marketing and fundraising.  Most donors visit a nonprofit website before deciding to give online OR offline, and it’s where most people searching for your cause will first encounter your brand.

 

So spend at least half your digital time on your good old website.

 

What makes a great website?  Wikibrands has a nifty rating system that assigns weight to different attributes of a solid site:

 

  Overall Impact   25pts

  Content 15 pts.

  Navigation 15 pts.

  User Experience 15 pts.

  Findability 15 pts.

  Socialability 15 pts.

 

Check out how to improve your site in this presentation.